About Blue House General Trading Limited brand,

Blue House General Trading Limited brand was found at the end of the last century, where it started developing its business and entering the world of consumer electronics industry, and established many strategic partnerships with many international companies in South Korea, China, India, Turkey, and Indonesia. We are continuing to search for the best partnerships with international companies.

We have depended on providing the best products and services to win the largest possible segment of the markets in the Middle East and Africa.

Denka brand’s Ceramic Jubilee was celebrated during the year 2020, and memorial shields were presented to the elite distributors and partners around the world.

Today, we are happy that Blue House General Trading Limited brand is one of the important brands in the world of consumer electronics, through continuous development and investment in new products with our strategic partners.

RDK Electronics is the brand owner of Denka.

About Us | Mother Company

In Blue House General Trading Limited, we empower all our efforts to deliver a unique and innovative product that can meet our consumer needs.

we use the latest technology that would not harm the sensation of the consumer other than makes him – the consumer - feel the difference of the technology.

Our Goal

Make Life Easier, at Blue House General Trading Limited we take care of all your family needs by providing

Vision and Mission


Our vision in Blue House General Trading Limited is to be the leader in consumer electronics industry by reaching the excellence in our products and services and by building a long-term relationship with our customers based on respect and honesty.


Our mission in Blue House General Trading Limited “Is to grow and reach a leading position in the consumer electronics industry. Providing innovative, reliable and practical services & products will put us on the right track to achieve that position".


Blue House General Trading Limited Philosophy

At RDK Electronics, we follow a simple business philosophy: to devote our talent and technology to create superior products and services that make your home and your life little bit better. Our philosophy could be founded everywhere. Our leaders keep looking for the brightest talent all over the world, and giving them the resources they need to be the best at what they do. The result is that all our products and services have the power to make your home and your life little bit better; that’s to make a better global society.

Blue House General Trading Limited Management Philosophy

Simply we define it as RELATIONSHIP + DEVELOPMENT + KNOWLEDGE we consider those three elements as our norms of success.


We build our firm base on DIRECT RELATIONSHIP; that's a relationship between two variables by which a change at one variable is associated with a change at the other variable and in the same direction. For example: if one variable says X, increases, the other variable say Y, also increases. Contrarily, if one variable decreases, the other variable will do so.


We do focus on CORPORATE DEVELOPMENT which refers to the planning and implementation of a wide range of strategies to meet our goals. The kinds of activities falling under corporate development may include, plans for phasing in or out of certain products or markets, establishing relationships with strategic business partners, identifying and acquiring companies, securing financing, diversifying of assets or divisions, increasing intellectual property assets and so on.


We do care about KNOWLEDGE MANAGEMENT which’s used to identify, create, represent, distribute and enable adoption of approach and experiences, typically focus on improved performance, competitive advantage, innovation, the sharing of lessons learned, and continuous improvement of the firm.


Blue House General Trading Limited values guide the beliefs and actions of all stakeholders on a daily basis. Our values are the fabric of the Company’s unique culture and are central to our success. In fact, they are part of our competitive advantage in the marketplace.


Taking care of our people

The key to our success is treating people well. We do this by encouraging stakeholders to speak up, by recognizing and rewarding good performance and by leading and developing people so they may grow.


Giving back to our communities

An important part of the fabric of Blue House General Trading Limited is giving our time, talents, energy and resources to worthwhile causes in our communities and society.


Doing the right thing

We exercise good judgment by "doing the right thing" instead of just "doing things right." We strive to understand the impact of our decisions, and we accept responsibility for our actions.


Excellent customer

Service along with our reliable quality products and services, we must go the extra mile to give customers knowledgeable advice about products and services help them to use those products and services to their maximum benefit.


Building strong relationships

Strong relationships are built on trust, honesty and integrity. We listen and respond to the needs of stakeholders and treat them as partners.


Entrepreneurial spirit

Blue House General Trading Limited encouraged to initiate creative and innovative ways of serving our customers and improving the business and to spread best practices throughout the firm.


Respect for all people

In order to remain successful, we and stakeholders must work in an environment of mutual respect, free of discrimination and harassment where each stakeholder is regarded as a part of Blue House General Trading Limited team.


Distributed in Iraq by
Blue House General Trading Limited | Established 26th August 2019 | Capital One Billion IQD
Establishment Address: Baghdad, Karrada, Babel district, M929 Alley 18 D96
Current Address: Baghdad, Karrada, Babel district, M 925 18th Street, Building 162, 1st Floor, Tel 07827138606 
Email: Admin@blueiraq.net | market@denkae.com
Activity: Consumer Electronics & Household Appliances